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Creative Director Brand Content and Activation – H/F

Medusa – The Creative Agency of Malherbe Paris Group

At the end of 2024, Hubert de Malherbe, together with partners Suzanna Euphrosine and Mélodie Jouteau, launched Medusa, the communications agency of the Malherbe Paris Group.
Positioning itself as a creative strategy partner for luxury, premium, and lifestyle brands, Medusa offers a holistic approach to brand experience, meeting the growing market demand for consistency across offline and online channels.
With over a decade of experience as a business unit before its official creation, Medusa supports its clients through its expertise in branding, integrated campaigns, and digital activation, delivering end-to-end services from creative strategy to production.

Our Vision: Captivate to Transform


Like the mythical figure whose gaze could turn to stone, our ambition is to spark that same kind of powerful impact—transforming brand perception through foundational reinvention or ephemeral brilliance.

Our Services


Global Branding

We help brands build solid foundations by redefining their positioning and identity for a lasting and coherent presence across all touchpoints, both online and offline.Sectors: Cosmetics, hospitality, wine & spiritsKey Projects: Mandarin Oriental, Minuty, Parfums de Marly, Cambridge Satchel, Element Eight


Brand Content & Brand Activation

We elevate brands during key moments with striking, emotion-driven campaigns—ideal for events, product launches, or limited editions.Key Projects: Dior, Guerlain, Ralph Lauren, Martell, Shinsegae, Bloomingdale’s


Our Values


Human Skills: Common sense, openness, anticipation, mutual support, and clear communication
Loyalty: Strong commitment to our team, clients, and partners
Hospitality: Service-oriented and solution-driven mindset
Radical: Bold, well-founded strategic and creative convictions
Rigor: Flawless attention to detail from start to finish
Consistency: Professional and human excellence across the board

Industry Recognition – Grand Prix Stratégies du Luxe


2022 – DIOR, Integrated Campaigns – Bronze
2022 – DIOR, Brand Content – Bronze
2023 – Altesse Studio, Packaging – Silver
2024 – Guerlain, Digital Film – Gold
2024 – Cambridge Satchel, Branding – Bronze
Press Article: Medusa Malherbe Stands Out – Strategies

Press Article: Medusa Malherbe Stands Out – Strategies

Our Team & Work Environment


Medusa is made up of around 20+ in-house talents, supported by a specialized freelance network to deliver tailored expertise for each project.


Remote Work Policy: Flexible remote work 2 days per week.

Job Opening: Creative Director – Brand Content & Activation


You will lead and grow the Brand Content & Activation offering at Medusa. In this pivotal role, you’ll shape and express brand identities through captivating, strategically grounded creative work—not trend-driven, but fuelled by meaningful, aesthetic intuition.
Just like Medusa’s legendary gaze, your mission will be to spark emotional impact that transforms how brands are perceived—every project must mark a clear “before” and “after.”
With your seasoned experience, you’ll deliver a global, integrated vision that meets the market’s demand for seamless offline and online coherence across all touchpoints. You will work closely with the partners—especially the Associate and Chief Creative Officer—within a 20+ person creative team.

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The Limited Edition Minuty M 2025

The Limited Edition Minuty M 2025

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot



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Account Manager – H/F

At MALHERBE PARIS, our independent creative agency at the crossroads of art and commerce, international leader (Paris, Shanghai and New York) in retail design, hospitality and digital creation, we work with major global brands on design and retail strategy (Hennessy, Dior, Sephora, L’occitane, Krug, Cartier, Mandarin Oriental etc.). For over 30 years, we have been asserting the difference of a French culture and imagining new shopping experiences by combining a creative approach based on elegance, innovation and freedom of expression, applied to a multitude of retail professions: hotels and restaurants, spas, cosmetics, jewellery, department stores, shopping centres, mass distribution, food & beverage, travel retail, etc.

To find out more: https://www.instagram.com/malherbeparis/

As an account manager at MALHERBE PARIS, you will be an integral part of a retail design business unit, reporting to the Creative Director. Collaborating closely with a multidisciplinary team of designers, interior architects, 3D artists, and art directors, you will manage and develop key accounts in the cosmetics sector. This role requires a thoughtful approach to balancing strategic oversight, commercial management, and creative partnership to deliver solutions aligned with our clients’ needs and ambitions.

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DIGITAL ART DIRECTOR (SOCIAL MEDIA) – H/F

At MALHERBE PARIS, our independent creative agency at the crossroads of art and commerce, international leader (Paris, Shanghai and New York) in retail design, hopitality and digital creation, we work with major global brands on design and retail strategy (Hennessy, Dior, Sephora, L’occitane, Krug, Cartier, Mandarin Oriental etc.). For over 30 years, we have been asserting the difference of a French culture and imagining new shopping experiences by combining a creative approach based on elegance, innovation and freedom of expression, applied to a multitude of retail professions: , hotels and restaurants, spas, cosmetics, jewellery, department stores, shopping centres, mass distribution, food & beverage, travel retail, etc.

To find out more: https://www.instagram.com/malherbeparis/

We are looking for an Art Director specialized in social media to create engaging content for luxury brands and design experiences for retailtainment concepts.

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Guerlain Abeille Royale 2025

Guerlain Abeille Royale 2025

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot



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Account Director – H/F

In 2024, Hubert de Malherbe, along with his partners Suzanna Euphrosine, Chief Creative Officer, and Mélodie Jouteau, Chief Business Officer, founded Medusa—the communication agency of the Malherbe Paris group.

Positioning itself as a leading creative partner for luxury, premium, and lifestyle brands, Medusa offers a holistic approach to brand experience, addressing the growing market demand for seamless integration between offline and online communication.



To find out more: https://www.instagram.com/malherbeparis/


As part of its expansion in France and internationally, the Medusa Malherbe agency is looking to strengthen its brand content and activation team.

Your Mission

As a Consulting Director, you will be a strategic partner to your clients and the guarantor of the quality and consistency of the agency’s recommendations. You will orchestrate global campaign projects—from briefing to delivery—in close collaboration with the creative, strategic planning, and production teams.

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Chargé de gestion administrative – H/F

MALHERBE PARIS est une agence créative indépendante et internationale (Paris, Shanghai et New York), à la croisée de l’art et du commerce, leader dans le design retail, l’hôtellerie et la création digitale. Nous collaborons avec les plus grandes marques mondiales sur des stratégies de design et de retail (Hennessy, Dior, Sephora, L’Occitane, Krug, Cartier, Mandarin Oriental, etc.). Depuis plus de 30 ans, nous affirmons la singularité de la culture française et imaginons de nouvelles expériences d’achat en combinant une approche créative fondée sur l’élégance, l’innovation et la liberté d’expression. Cette vision s’applique à une multitude de secteurs du retail : hôtellerie et restauration, spas, cosmétiques, joaillerie, grands magasins, centres commerciaux, grande distribution, alimentation & boissons, travel retail, etc.

Pour en savoir plus : https://www.instagram.com/malherbeparis/

En tant qu’employé(e) polyvalent(e), vous serez responsable de toutes les tâches administratives de l’entreprise. Travaillant en étroite collaboration avec la direction, la comptabilité et les ressources humaines, vous jouerez un rôle clé dans le bon fonctionnement de l’organisation. Ce poste est idéal pour des candidats méticuleux, organisés et en quête de stabilité professionnelle.

Type de contrat : CDD ou stage
Localisation : Malherbe Paris, 64 rue de Rome 75008 Paris.

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Eluxtravel

Eluxtravel

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Hennessy – CNY 2025

Hennessy – CNY 2025

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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3D Modeler Retail Design & Architecture – H/F

At MALHERBE PARIS, our independent creative agency at the crossroads of art and commerce, international leader (Paris, Shanghai and New York) in retail design and digital creation, we work with major global brands on design and retail strategy (Hennessy, Dior, Sephora, L’occitane, Krug, Cartier, etc.). For 28 years, we have been asserting the difference of a French culture and imagining new shopping experiences by combining a creative approach based on elegance, innovation and freedom of expression, applied to a multitude of retail professions: cosmetics, jewellery, department stores, shopping centres, mass distribution, food & beverage, travel retail, etc.

To find out more: https://www.instagram.com/malherbeparis/

We are looking for a 3D Modeler/Designer with 5+ years experience in Large Space Architecture / Interior Design / Merchandising.

As our 3D Modeler, you will play a key role in translating design concepts into high-quality 3D renderings for our clients. This position offers the chance to work on diverse and creative projects, refine your skills, and push the boundaries of what’s possible in 3D design. You’ll collaborate closely with a team of designers and interior architects to create visually stunning and realistic representations of our projects. We work on a variety of exciting projects, from immersive retail spaces and pop-ups to large scale spaces, with clients in a variety of sectors (Luxury, International Malls, Mass-Market…).

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Senior Design, Luxury Hospitality – H/F

At MALHERBE PARIS, our independent creative agency at the crossroads of art and commerce, international leader (Paris, Shanghai and New York) in retail design, hospitality and digital creation, we work with major global brands on design and retail strategy (Hennessy, Dior, Sephora, L’occitane, Krug, Cartier, Mandarin Oriental etc.). For over 30 years, we have been asserting the difference of a French culture and imagining new shopping experiences by combining a creative approach based on elegance, innovation and freedom of expression, applied to a multitude of retail professions: hotels and restaurants, spas, cosmetics, jewellery, department stores, shopping centres, mass distribution, food & beverage, travel retail, etc.

To find out more: https://www.instagram.com/malherbeparis/

We are looking for a Design Manager to lead creative concepts, manage and present luxury hospitality design projects. You will be responsible for the quality of the work produced and act as the guarantor of the agency’s image and that all requirements are met. The Design Manager leads several projects simultaneously, from their concept phase to delivery. You are the driving force that keeps the teams moving forward.

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Senior Designer, retail and commercial architecture H/F

At MALHERBE PARIS, our independent creative agency at the crossroads of art and commerce, international leader (Paris, Shanghai and New York) in retail design, hospitality and digital creation, we work with major global brands on design and retail strategy (Hennessy, Dior, Sephora, L’occitane, Krug, Cartier, Mandarin Oriental etc.). For over 30 years, we have been asserting the difference of a French culture and imagining new shopping experiences by combining a creative approach based on elegance, innovation and freedom of expression, applied to a multitude of retail professions: hotels and restaurants, spas, cosmetics, jewellery, department stores, shopping centres, mass distribution, food & beverage, travel retail, etc.

To find out more: https://www.instagram.com/malherbeparis/

We are looking for a Design Manager to lead creative concepts, manage and present retail design projects. You will be responsible for the quality of the work produced and act as the guarantor of the agency’s image and that all requirements are met. The Design Manager leads several projects simultaneously, from their concept phase to delivery. You are the driving force that keeps the teams moving forward.

Read more

Senior Interior Architect (AUTOCAD)– H/F

At MALHERBE PARIS, our independent creative agency at the crossroads of art and commerce, international leader (Paris, Shanghai and New York) in retail design, hopitality and digital creation, we work with major global brands on design and retail strategy (Hennessy, Dior, Sephora, L’occitane, Krug, Cartier, Mandarin Oriental etc.). For over 30 years, we have been asserting the difference of a French culture and imagining new shopping experiences by combining a creative approach based on elegance, innovation and freedom of expression, applied to a multitude of retail professions: , hotels and restaurants, spas, cosmetics, jewellery, department stores, shopping centres, mass distribution, food & beverage, travel retail, etc.

To find out more: https://www.instagram.com/malherbeparis/

We are looking for a senior Interior Architect to join a creative design team. In this role, you will be responsible for the technical aspects of our hospitality and retail design projects.

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Nanjing Yuhua MIXC World

Nanjing Yuhua MIXC World

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Digital Project Manager – H/F

At MALHERBE PARIS, our independent creative agency at the crossroads of art and commerce, international leader (Paris, Shanghai and New York) in retail design and digital creation, we work with major global brands on design and retail strategy (Hennessy, Dior, Sephora, L’occitane, Krug, Cartier, etc.). For over 30 years, we have been asserting the difference of a French culture and imagining new shopping experiences by combining a creative approach based on elegance, innovation and freedom of expression, applied to a multitude of retail professions: cosmetics, jewellery, department stores, shopping centres, mass distribution, food & beverage, travel retail, etc.

To find out more: https://www.instagram.com/malherbeparis/

We’re looking for a Digital Project Manager to lead exciting and innovative projects, working closely with clients and multidisciplinary teams.

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Dior – Holiday Season 2024

Dior – Holiday Season 2024

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Cambridge Satchel – Wicked

Cambridge Satchel – Wicked

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Hennessy – Flagship Taikoo Li

Hennessy – Flagship Taikoo Li

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Ép!c

Ép!c

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

Read more

Cambridge Satchel

Cambridge Satchel

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Hennessy – Jean-Michel Othoniel

Hennessy – Jean-Michel Othoniel

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Ladurée – Flagship

Ladurée – Flagship

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

Read more

Hennessy – CNY 2024

Hennessy – CNY 2024

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Youmiam

Youmiam

Malherbe Paris accompanies a social and community player in the food sector: Youmiam.


Our topic: how to go from a functional application to a full-fledged brand. We work with the teams at all levels to think about the personality (tone, character, visual universe), its highlights and its social media / influence strategy.



A very competitive sector where differentiation and “daring” are key.

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Element Eight

Element Eight

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Swaine

Swaine

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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Dior

Dior

What do you wish for Christmas?

Malherbe Paris and Dior have been collaborating for ten years on Christmas storytelling for the Holiday Season. Digital activation allowed the film to be seen nearly 90 million times and generate thousands of reactions. The campaign was also deployed in Dior corners and throughout/across pop-up stores.

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Hema Cross border Showroom

Hema Cross border Showroom

An immersive cross border showroom, X-member pushes the limits of digital in an extremely instagrammable environment. Over 1500 references are presented across sectors ranging from high-tech and cosmetics to food & beverages. Clients can interact with the physical product before scanning and purchasing it on the app; all products will be delivered to you at the end of your visit for a smart & fast hands-free shopping!

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Hema Supermarket

Hema Supermarket

A phygital supermarket, one important element of this concept was to facilitate the popular delivery process. Wait times were reduced thanks to the addition of rails on the ceiling to transport goods; the first of its kind.



With a strong local preference for fresh food, the store has been designed with F&B spots so that clients can purchase produce to be cooked on the spot, before sitting down to enjoy it.

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Jules

Jules

Eco-conscious in their brand values, it was important to consider the environmental impact of the retail space when launching the new Jules concept. In collaboration with a young start-up, we created textile bricks made out of recuperated clothing as a key material for the concept.

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MELCO

MELCO

Malherbe Paris transformed around 8000 SQM of previously unused corridors into retail and experience areas. The shopping mall being situated around a popular casino, the theme was extended to enhance the iconicity of the location. Working with a large network of artists, instagrammable activation and retail points were created throughout the mall, prolonging the client experience whilst increasing performance.

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KRËFEL

KRËFEL

After previously creating their global retail concept, Krëfel more recently asked the agency to design their first city-center flagship. Completely focused on enhancing the client experience, elements such as an intuitive click & collect, a welcoming café and a kitchen for cooking demonstrations have been added. For the opening, the agency worked with a local Belgian artist to create an ephemeral façade adding to the excitement & surprise.

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MATARAZZO

MATARAZZO

Nestled in the heart of Sao Paulo sits the Cidade Matarazzo, a historic building with a unique character. Operated by Farfetch, the aim was to create a highly experiential mix-use destination. 100% sustainable with fully digital transactions, this hospitality and retail space embraces modernity whilst maintaining its original charm.

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Parfums de Marly

Parfums de Marly

How to make Delina an emblematic olfactive signature to discover the Parfums de Marly’s universe?



Parfums de Marly decided to highlight its Delina collection with the aim of making it an emblematic signature of the brand. Through this campaign the agency has iconized the Delina woman by proposing a range of assets revealing the multiple facets of this fresh and dewy collection.

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La Samaritaine

La Samaritaine

How to transform a historical building into a luxury client experience?



More than 150 years after its creation, La Samaritaine is back at the heart of Paris, after its haute couture renovation.
At the emblematic luxury store’s first sublevel, MALHERBE PARIS agency has reinvented a unique cartography imagined as a parisian stroll, revealing the capital’s multiple cafés and refined bistros.
On other floors, dedicated corners showcase some of LVMH’s most celebrated champagne brands whilst adding to the overall customer experience of this novel concept.

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Paris Aéroport

Paris Aéroport

How to transform a historical building into a luxury client experience?



More than 150 years after its creation, La Samaritaine is back at the heart of Paris, after its haute couture renovation.
At the emblematic luxury store’s first sublevel, MALHERBE PARIS agency has reinvented a unique cartography imagined as a parisian stroll, revealing the capital’s multiple cafés and refined bistros.
On other floors, dedicated corners showcase some of LVMH’s most celebrated champagne brands whilst adding to the overall customer experience of this novel concept.

Read more

SKP

SKP

How to transform a historical building into a luxury client experience?



More than 150 years after its creation, La Samaritaine is back at the heart of Paris, after its haute couture renovation.
At the emblematic luxury store’s first sublevel, MALHERBE PARIS agency has reinvented a unique cartography imagined as a parisian stroll, revealing the capital’s multiple cafés and refined bistros.
On other floors, dedicated corners showcase some of LVMH’s most celebrated champagne brands whilst adding to the overall customer experience of this novel concept.

Read more

CNSC

CNSC

How to create an iconic structure that lives in harmony with its environment?


Nestled on the waters edge, CNSC Sanya takes inspiration from the island of Hainan and its natural surroundings.
Reflected in the sea, it is as if a wave has leapt up and designed the building and landscape, sheltering all of the luxury brands that it hosts. Inside we have the impression of being completely emerged, as if we are moving from the water and heading towards the sky.

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Tour Eiffel

Tour Eiffel

A major symbol of France and its capital, the Eiffel Tower has implemented a series of renovations to allow this exceptional place to shine even more.
On each floor, our proposal optimises the fluidity of the route and makes the visit to this extraordinary place even more pleasant, modern and surprising. The space is in perfect coherence with the prestigious image of the Tower and the capital, for which it is the emblem.

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Ruinart – La Samaritaine

Ruinart – La Samaritaine

Imaging the first store of the Maison Ruinart.



For the first time in its history, Maison Ruinart has set up a dedicated sales space in the heart of Paris.
This installation pays tribute to the know-how of the oldest Champagne house. The emblematic bottles are placed on a block of limestone symbolizing the chalks of the Maison in Reims. They form a landscape evoking the vineyard, and bringing the consumer to the customization workshop.

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Hennessy – La Samaritaine

Hennessy – La Samaritaine

Bringing to the center of Paris the exclusive savoir faire of the maison Hennessy.

A special corner on the second floor now hosts the Hennessy Hands workshop, a novel concept in homage to the HENNESSY savoir faire.

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The new look of Look Kool

The new look of Look Kool

A new identity for look kool based on simplicity and the repetition of the letter o to create a powerful and memorable graphic territory.

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PIERRE FREY

PIERRE FREY

Supporting the Maison Pierre Frey in its digital transition.

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INEA

INEA

Accompaniment of the real estate company INEA towards its digital transition.
Redesign of its website with a brand positioning as a leader in Green Building, simplified ergonomics and a modernized identity.
Creation of a new service application: Ineapp!

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Combat de Cook

Combat de Cook

Malherbe Paris accompanies a social and community player in the food sector: Youmiam.


Our topic: how to go from a functional application to a full-fledged brand. We work with the teams at all levels to think about the personality (tone, character, visual universe), its highlights and its social media / influence strategy.



A very competitive sector where differentiation and “daring” are key.

10 Battles

10 Ingrédients star

20 Influenceurs

20 recettes originales

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GO FOR IT!

GO FOR IT!

Go! is an invitation, simple, onomatopoeic, spontaneous, that comes from the oral language. It is a strong symbol that illustrates a way to look at, transparency and commitment.
It is a focus on the essential.

go! a Lowercase logotype to express small format

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Pastarena & Pastacademy

Pastarena & Pastacademy

Deployment of an influencer campaign to communicate on the Monoprix and Barilla collaboration. For the occasion, we launched a vast operation gathering 35 influencers in the form of a battle and ending with a live shopping session during which the 4 finalists faced each other. A campaign marked by a record rate of engagement and a record number of viewers.

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A new social media campaign

A new social media campaign

Malherbe was chosen to strengthen Livy’s positioning in the luxury lingerie market, in the establishment of a global strategy, with a strong digital dimension. From CRM issues to social strategies, Malherbe deploys all its resources to master the entire brand ecosystem, and support it in its short, medium and long term growth objectives.

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MINUTY

MINUTY

Malherbe agency has been supporting Minuty for 10 years in their brand strategy and communication. Building the brand platform and story-telling of Minuty around the French Riviera and the concept of sharing, Malherbe has revamped the identity and art direction of the brand with a new logo and brand signature.Redesign of cuvées and creation of limited editions in collaboration with artists have also been part of the shift of the brand, as well as the new social media strategy.

MINUTY x LEA MATI

MINUTY x MADI

MINUTY x MINAZOSEN

MINUTY x ASHLEY MARY

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Barnes

Barnes

Rethinking Barnes’ digital ecosystem to maximise its international reach by including new services dedicated to connect agents and clients.

VIRTUAL VISIT

Integrate a one to one service into the website allowing agents to show properties to clients from all over the world while maintaining human contact and ensuring that properties are promoted.

RETHINK BRAND ARCHITECTURE

Barnes offers various services to its clients, from vineyards to yachting, we have redesigned the entire communication of these business units with the aim of giving them more visibility within the Barnes brand system.

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BIP BIP

BIP BIP

Bip evokes the digital universe and Pimp Pimp the sound of horn. The merge of both words gives the pillars of the brand Bip Bip : by mixing technology and mobility the brand provides fast and responsive services. If you hear Bip Bip, it’s already ready!

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FRED

FRED

How to create strong codes for the Fred boutique concept, getting inspired by Samuel Fred and his love for the french riviera?

The new boutique concept for Fred has been inspired by the French Riviera spirit. Multitude of blue shades for the Mediterranean sea, white camaïeu for the light of the south of France, and ribbed pattern for the reflexion of the sun on the horizon translate this atmosphere.

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La samaritaine – Materials

La samaritaine – Materials

How to create a modern and high luxury concept store while keeping the spirit of this french historical institution?

The aim was to create a spectacular experience with the biggest brands, rather than focusing on the number of shops. So we made this department store a concept store. The historical spirit of the place is maintained through the renovation of its historic structures and ornamentation, and the elegance of the materials used.

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Les Caves Particulières

Les Caves Particulières

Bring a taste of French art de vivre back home.

Located in the heart of Paris-Charles de Gaulle Airport, Les Caves Particulières offer an immobile journey of sorts; a delightful blend of the spirit of conquest of the Maisons and the beauty of their terroirs and know-how. We have the soul of each Maison, from the banks of the Richonne to the brown combe stones of the Cognac region, passing through the chalk cellars where the champagnes are aged. The visitor can travel to the heart of the Maisons thanks to immersive screens, a unique physical experience coupled with a tasting of exceptional products around a central bar, testament to the importance of the conviviality in this space.

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Givenchy

Givenchy

How to tell a new surprising story with the current range of Givenchy products?

Givenchy has a full range of tiny colorful products, from make-up to fragrance and skincare.
The concept plays with the similarity between those cosmetics products and pastries.

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Dior

Dior

How to create a unique merchandising brand signature ? Lipstick was the main attractive range of Dior products. We created this wave, as a unique merchandising brand signature, highly visible on the leasline of every dior beauty store.

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Hennessy – Adidas Arena

Hennessy – Adidas Arena

For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.

Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA

© Photos: Maxime Visticot

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