Nestled in the heart of Sao Paulo sits the Cidade Matarazzo, a historic building with a unique character. Operated by Farfetch, the aim was to create a highly experiential mix-use destination. 100% sustainable with fully digital transactions, this hospitality and retail space embraces modernity whilst maintaining its original charm.
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Brand Store expertise
Creating an environment that is an immersive representation of the brand while increasing efficiency and profitability are some of the key considerations when designing a successful retail store.