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FURNITURE

Product Design

FURNITURE

A STRONG BRAND IS BUILT UPON A SOLID FOUNDATION

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ECO-RESPONSIBLE

#Sustainability is the new luxury
Making people the focus of our projects with our constant focus on the ecological impact of sourcing is what motivates us. Our approach stands out for our ability to come up with a « slow living » design that only involves responsible and well-managed resources or materials. We work closely with experienced local suppliers, guided by the same eco-responsible conviction and we favor craftsmanship, recycling and tasteful quality products.

BESPOKE

#Express your unique value
Opt for a bespoke design that accurately embodies your brand, strengthens your customer relationship, and provides experiences that are remarkable and don’t follow trends. By working closely with our clients, we combine our insights with your vision to create stunning pieces and commercial spaces that will make an authentic connection with people.

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DESIGN & PACKAGING EXPERTISE

Our knowledge of international markets and trends is our greatest asset to understand and anticipate the issues brands face. We are responsible for the artistic direction of sector-leading, global brands in the domain of beauty, cosmetics, fragrances, wines & spirits in both luxury and mass retail markets. The agency’s methodology to packaging offers a mix of creative and thoughtful customer engagement.

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Content

Brand & Communication

Content

STORIES THAT CONNECT.

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COMMUNICATION

#Speak Thruthfully

360º campaigns, social media content, activations : the force of our creative teams is to extract the value of your brand and communicate through shared interactions. We choreograph original stories that maintain the connection between your brand and its community on a daily basis. We create lasting relationships with your target customers by balancing your unique brand identity with your audience’s expectations.

BRANDING

#The power of first impressions

We build strong and innovative brand territories to support our clients in their branding strategy. We give life and meaning to the narrative of your brand, by imagining and creating print and digital content as true premium objects.

INTEGRATED CAMPAIGNS

#Think global
Storytelling with strong and singular values is the core of premium market communications. We create 360º concepts that support every aspect of the user experience: social media, print, digital, and beyond. We are able to communicate the DNA of your brand through value-creating devices and services.

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Strategy expertise

At our agency Malherbe, crafting a strong, comprehensive strategy to shape your brand ecosystem is the first step we take in growing your business. To deliver on this promise, our team is a deliberately eclectic mix of management consultants, brand strategists, communication planners, service design experts, search and social strategists.

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Identity

Brand & Communication

Identity

KNOW WHO YOU ARE.

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LOGOTYPE

#Get your brand in shape

A logo is your visual voice. It’s the point of recognition for clients and an important foundation for your brand universe and the entire brand architecture. A creative logo can quickly grab potential and target customer’s attention and convey that your business is professional, trustworthy, and provides quality goods or the best levels of customer service and overall experience.

TYPOGRAPHY

#The power of visual content

Just like color has meaning for your brand, typography is equally as powerful in representing the name, the values and tone of your brand. Each classification of typeface has a different set of connotations and therefore will create a different representation of who you are and what you stand for as a brand.

BRAND PLATFORM

#Create confidence to create preference

We reveal the true power of what your brand brings to your customer’s lives. We help you reveal your greatness and build your business through a perfect balance of smart brand strategy and beautiful design. Thanks to our unique ability to listen and to understand your customer’s emotions, we are able to develop messaging that will attract many more just like them.

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our Brand Store expertise

Creating an environment that is an immersive representation of the brand while increasing efficiency and profitability are some of the key considerations when designing a successful retail store.

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SOCIAL MEDIA

Digital

SOCIAL MEDIA

WHERE THE HEART BEATS.

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SOCIAL ACTIVATION

#Beyond « clic & likes »
Social activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. We support brands by creating a personalized, entertaining and immersive social media experience that will engage their consumers and build lasting relationships.

SOCIAL SELLING

#People before platform
Social selling isn’t spamming people with messages on social media screaming « buy me, buy me! ». We support brands in building their purchasing journey on social networks. Using smart reflection, we help to understand brands’ audiences and define their customer journey with them.

SOCIAL CONTENT

#Break out of the box
Engagement is key when it comes to content success. It’s the result of a series of digital activities designed to tailor interactions by eliciting emotion, resulting in stronger and deeper relationships with the target audiences.

PARFUM DE MARLY – ORIANA

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E-COMMERCE EXPERTISE

What does the future of retail look like? What can we expect from e-commerce brands? Faced with an ever-changing landscape, associated with an ever more demanding online consumer, a holistic e-commerce ecosystem based on an omnichannel approach is essential.

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Website & app

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Innovation

Digital

Innovation

MAKING IDEAS HAPPEN

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DIGITAL EXPERIENCE

#Engage. Entertain. Elevate
All the elements of a digital platform must promote one goal: creating a valuable, unique experience that creates, connects and inspires an emotional reaction. A « great » digital customer experience implies providing a fast and responsive experience for consumers as they switch between channels in their journey towards becoming long-term clients.

R&D

#People at the heart of innovation
The key to success in R&D Innovation? Multi-talented teams with diverse skills, thinking and experience. Beyond our expertise on immersive media and social networks, we work on other communication objects: interactive installations, datavisualization, virtual influencers and gamification.

DIGITAL TRANSFORMATION

#Transform for tomorrow
New challenges of collaboration, notoriety, user experience: the digital transformation impacts all levels of a company. We use the latest technologies, processes, and methodologies to optimize our clients investments and turn their strategies into successful activations.

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SOCIAL MEDIA EXPERTISE

The heartbeat of social media is the people. That heartbeat gets stronger, louder and becomes viral as more people feel and hear it. We use social media as an idea generator and strategic compass for all of our creative ventures. Are you part of the beating heart?

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Master Project

Physical

Master Project

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ARCHITECTURE

Architecture is an amazing means of expression, a real medium to reflect the vision and ambition of its creator. The conception of a landmark is an iconic gesture, the marking of a period of time. We approach architectural projects from a different angle thanks to our firm knowledge of brands and their universes.

CONCEPT & STRATEGY

“Whatever is well conceived is clearly said, And the words to say it flow with ease”. We believe in simple and efficient concepts that both speak to visitors and create a necessary coherence throughout the project. Strategy connects everyone involved, from creatives to strategic planners.

STORYTELLING

The development of a unique kind of storytelling, above and beyond standardized practices, experiences and content is the key to increase brand awareness, customer engagement, and social amplification. We are committed to build narrative stores that create the essential bond of affection with the new generation of consumers.

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Hospitality & Residential expertise

What makes us feel good somewhere? a place that has been thought out, designed for oneself, which we instinctively appropriate and that proves to be a reflection of our sensitivity.
The historical association between Thierry Lemaire and Hubert de Malherbe, the combination of their complementary know-how brings attention to detail, elegance and sophistication to each project. The harmony and care taken in their design creates a source of personal and professional inspiration.

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DESIGN & PACKAGING

Product Design

DESIGN & PACKAGING

WE MAKE YOUR PRODUCT STAND OUT

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PRODUCT DESIGN

#We operate in cross-culture
Design for a brand is similar to a modern language : built upon concepts, symbols and a cultural expression of its own, empowering a dialogue between different audiences.
Our creative experts have developed a singular approach that is based at the crossroads of social sciences, innovation, emerging cultures and marketing to make sense of and create long lasting value between a brand, its offer and its target audience.

GRAPHIC DESIGN

#We build a visual narrative
A brand isn’t just a beautiful logo but a whole visual language that captures its values. These elements are important for luxury brands since it triggers an immediate emotion faster than words can. Our creative experts translate the client’s vision into inspiring brand identities.

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FURNITURE EXPERTISE

Interior space reflects your brand’s identity and is your company’s showcase, just like someone’s fashion style or Instagram profile accurately portrays their personality. Updating your interior means designing functional, comfortable and aesthetically pleasing environment spaces by playing with colors, textures, lighting, flooring, materials and furniture… All these features enable people to experience a dynamic, novel and authentic side of your brand.

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Strategy

Brand & Communication

Strategy

CREATE CULTURAL VALUE.

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BRAND ECOSYSTEM

#MAKE A POSITIVE IMPACT

Passionate about brands—their heritage, history, imagination, and know-how—we build tailor-made brand platforms for each of our clients in order to create strong and unique identities. Our strategists and creatives help you upstream of the creation to take a fresh look at your brand. This allows us to help brands positioning themselves in a specific environment and clarify their offer.

BRAND CREATION

#Build a brand people love

Passionate about brands—their heritage, universe, imagination, and know-how—we build tailor-made brand platforms for each of our clients in order to extract their authenticity, and to distill their identity. Our strategists and creatives help you upstream of the creation to take a fresh look at your brand. This allows us to help your brand positioning themself in a specific environment and clarify its offer.

POSITIONING

#Know your place to never lose your position

Positioning is a brand’s unique way of providing value to its customers. « Where does my brand sit in the hearts and minds of customers? ». These associations that customers hold with a brand reflect their positioning. Our strategy team answers this question through consumer insights and ecosystem planning to enable businesses to think, act and communicate more effectively in an always-on, connected world.

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our Identity expertise

Creating a brand identity is more than making pretty products or marketing services. Just like your personal identity makes you uniquely you, a brand with heart and soul inspires, moves and empowers its target audience.

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E-COMMERCE

Digital

E-COMMERCE

“BUILD IT RIGHT & BUILD IT FOR TOMORROW”

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E-SHOP DEVELOPMENT

#The future of commerce is yours
Innovative design, strategy, tailor-made development: we have the internal skills and experience to carry out a successful e-commerce project for your company. An integrated experience with relevant content, based on specific user behavior.

PERFORMANCE OPTIMIZATION

#Sell more and better
We build fast sites and understand the range and detail needed to deliver an exceptional user experience that increases conversion. To that end, Using our tried-and-tested CRO* methodology that combines our UX expertise with data, we drive incremental growth from the same audience, all without increasing ad spend.
* Conversion Rate Optimization

TRAFFIC ACQUISITION

« CONTENT IS KING »

Creating good & relevant content is the cornerstone of any successful plan for web marketing. Content serves two purposes: Informing and engaging your visitors, and sending signals to search engines (Hi Google!). SEO is a great way to build your audience organically over time and it can last beyond the duration of the campaign.

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INNOVATION EXPERTISE

Innovation is our passion. We challenge the current situation and conventional wisdom on a daily basis to bring our clients’ projects to life. Let our passion work for you.

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Product Design

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Brand & Communication

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Digital

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Brand store

Physical

Brand store

« RETAILTAINMENT » IS THE FUTURE.

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ARCHITECTURAL EXPRESSION

#Spaces that Show off

Building architectural spaces as outstanding physical expressions of your brand’s identity is what motivate us. Our multidisciplinary approach allows us to empower your brand on the whole retail scale, from flagship to corner, from architecture to fixture.

STORYTELLING

#Delivering memorable stories

The development of a unique kind of storytelling, above and beyond standardized practices, experiences and content is the key to increase brand awareness, customer engagement, and social amplification. We are committed to build narrative stores that create the essential bond of affection with the new generation of consumers.

BRANDING

#Make your personality shine

Just like your personal identity makes you uniquely you, a brand with a strong and distinctive identity empowers your customers. One of our key goals as a creative agency is to give life and meaning to the narrative of your brand, by creating an impactful language recognizable by consumers, while preserving your brand DNA.

MERCHANDISING

#A sensorial journey

More than designing and arranging a product display, striking visual merchandising requires a holistic vision and engages all the senses—sight, smell, touch and sound to fully immerse customers in a branded, authentic and emotionally-stimulating experience.

CONSUMER EXPERIENCE

#Create valuable connections

Luxury experiences are more than putting forward the functionality of the products or the services. We create spaces that play with emotions, delivering distinctive, immersive experiences and maintain a genuine relationship between your brand and your customers. By engaging in a direct dialogue with customers, you can make them feel special, form a memory and therefore ensure your brand consideration in the long-term.

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our Master Project expertise

Opening hundreds of thousands of square metres of spaces each year, we possess expertise ranging from architecture through to design and strategy. But what makes us really stand out is our ability to seamlessly link these competencies together to be able to skillfully accompany our clients on large-scale projects; simultaneously focussing on the macro vision as well as the detailed elements.

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Luxury Boutique

Physical

Luxury Boutique

CREATE A SENSE
OF LIFESTYLE.

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STORYTELLING

#Delivering memorable moments

The development of a unique kind of storytelling, above and beyond standardized practices, experiences and content is the key to increase brand awareness, customer engagement, and social amplification. We are committed to build narrative stores that create the essential bond of affection with the new generation of consumers.

Pop-Up Store

#Luxury retail reivented

As always in the luxury space, experience is just as important as product. Whether it be the lighting or the general layout of the space, our experience in physical space design and our ever engaging creative ingenuity allows us to offer luxury brands a turn key solution for all their pop-ups needs.

MERCHANDISING

#A sensorial journey
As always in the luxury space, experience is just as important as product. Whether it be the lighting or the general layout of the space, our experience in physical spaces design and our ever engaging creative ingenuity allow us to offer luxury brands a turn key solution for all their pop-ups needs.

MATERIALS

#Luxury in the details
The importance of materials in a luxury boutique is fundamental to express its unique value. The carefully mix of materials that easily showcase the products while at the same time being a show in itself could be either the final touch or one of the keystones of the concept. In both cases, by bringing sophistication and sensuality in your spaces, you offer a pleasant sensory experience to consumers.

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our Brand Store expertise

Creating an environment that is an immersive representation of the brand while increasing efficiency and profitability are some of the key considerations when designing a successful retail store.

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Physical

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