Ruinart – La Samaritaine
Imaging the first store of the Maison Ruinart.
For the first time in its history, Maison Ruinart has set up a dedicated sales space in the heart of Paris. This installation pays tribute to the know-how of the oldest Champagne house. The emblematic bottles are placed on a block of limestone symbolizing the chalks of the Maison in Reims. They form a landscape evoking the vineyard, and bringing the consumer to the customization workshop.
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Brand Store expertise
Creating an environment that is an immersive representation of the brand while increasing efficiency and profitability are some of the key considerations when designing a successful retail store.