MAGIC AFFLELOU
Paris
2025
We’ve designed the new MAGIC Groupe AFFLELOU concept store in the heart of Beaubourg, Paris — a 100 sqm store space that redefines optical retail. Dedicated entirely to the MAGIC brand, the store reflects a bold vision: greater freedom, accessibility, and personalization. It delivers a distinctive customer experience, built around the brand’s iconic clip-on system — a concept embraced by over 2 million customers annually. One frame, multiple clips: infinite style options.
Show me more...
Discover our
Identity Expertise
Creating a brand identity is more than making pretty products or marketing services.
Just like your personal identity makes you uniquely you, a brand with heart and soul inspires, moves and empowers its target audience.