DOSSIER
New-York City
Paris
2025
Discover the very first store for the viral fragrance brand loved by Gen Z. After conquering TikTok and the digital space, Dossier takes on New York with a bold move: opening its first-ever retail location.
Set in the heart of Soho, the space blends neo-minimalism and tactile warmth to translate Dossier’s disruptive DNA into a physical experience.
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Identity Expertise
Creating a brand identity is more than making pretty products or marketing services.
Just like your personal identity makes you uniquely you, a brand with heart and soul inspires, moves and empowers its target audience.