The new boutique concept for Fred has been inspired by the French Riviera spirit. Multitude of blue shades for the Mediterranean sea, white camaïeu for the light of the south of France, and ribbed pattern for the reflexion of the sun on the horizon translate this atmosphere.
FRED
Paris
2015
How to create strong codes for the Fred boutique concept, getting inspired by Samuel Fred and his love for the french riviera?
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