Fort Sauvage – Dior
From monumental installations like the Fragrance Bar to the finest illustrations on the dice, we partnered with Parfums Christian Dior to create “Fort Sauvage”, a giant pop-up in the heart of London to celebrate the 10th anniversary of its global best-seller: Dior Sauvage.
Designed both as a sensory journey and a content factory, the space reinvented men’s perfumery within the universe of the Wild West. We envisioned a scenography rich in detail, with a cascade of activations inviting guests to smell, touch, play, and share on social media.
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