Creative Director Brand Content and Activation – H/F
Medusa – The Creative Agency of Malherbe Paris Group
At the end of 2024, Hubert de Malherbe, together with partners Suzanna Euphrosine and Mélodie Jouteau, launched Medusa, the communications agency of the Malherbe Paris Group.
Positioning itself as a creative strategy partner for luxury, premium, and lifestyle brands, Medusa offers a holistic approach to brand experience, meeting the growing market demand for consistency across offline and online channels.
With over a decade of experience as a business unit before its official creation, Medusa supports its clients through its expertise in branding, integrated campaigns, and digital activation, delivering end-to-end services from creative strategy to production.
Our Vision: Captivate to Transform
Like the mythical figure whose gaze could turn to stone, our ambition is to spark that same kind of powerful impact—transforming brand perception through foundational reinvention or ephemeral brilliance.
Our Services
Global Branding
We help brands build solid foundations by redefining their positioning and identity for a lasting and coherent presence across all touchpoints, both online and offline.Sectors: Cosmetics, hospitality, wine & spiritsKey Projects: Mandarin Oriental, Minuty, Parfums de Marly, Cambridge Satchel, Element Eight
Brand Content & Brand Activation
We elevate brands during key moments with striking, emotion-driven campaigns—ideal for events, product launches, or limited editions.Key Projects: Dior, Guerlain, Ralph Lauren, Martell, Shinsegae, Bloomingdale’s
Our Values
Human Skills: Common sense, openness, anticipation, mutual support, and clear communication
Loyalty: Strong commitment to our team, clients, and partners
Hospitality: Service-oriented and solution-driven mindset
Radical: Bold, well-founded strategic and creative convictions
Rigor: Flawless attention to detail from start to finish
Consistency: Professional and human excellence across the board
Industry Recognition – Grand Prix Stratégies du Luxe
2022 – DIOR, Integrated Campaigns – Bronze
2022 – DIOR, Brand Content – Bronze
2023 – Altesse Studio, Packaging – Silver
2024 – Guerlain, Digital Film – Gold
2024 – Cambridge Satchel, Branding – Bronze
Press Article: Medusa Malherbe Stands Out – Strategies
Press Article: Medusa Malherbe Stands Out – Strategies
Our Team & Work Environment
Medusa is made up of around 20+ in-house talents, supported by a specialized freelance network to deliver tailored expertise for each project.
Remote Work Policy: Flexible remote work 2 days per week.
Job Opening: Creative Director – Brand Content & Activation
You will lead and grow the Brand Content & Activation offering at Medusa. In this pivotal role, you’ll shape and express brand identities through captivating, strategically grounded creative work—not trend-driven, but fuelled by meaningful, aesthetic intuition.
Just like Medusa’s legendary gaze, your mission will be to spark emotional impact that transforms how brands are perceived—every project must mark a clear “before” and “after.”
With your seasoned experience, you’ll deliver a global, integrated vision that meets the market’s demand for seamless offline and online coherence across all touchpoints. You will work closely with the partners—especially the Associate and Chief Creative Officer—within a 20+ person creative team.
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Role requirements
Creative & Strategic Development
- Define and drive the creative strategy vision for Brand Content & Activation campaigns
- Develop bold, strategically rooted concepts that build emotional connection, boost brand visibility, and drive engagement
- Ensure narrative and visual coherence across all touchpoints (print, digital, social, experiential, retail)
- Develop a radical, distinctive approach aligned with the agency’s DNA and client ambitions
- Champion strong creative convictions backed by cultural and societal insights
Team Leadership
- Inspire and guide creative teams
- Foster a collaborative work environment based on care, excellence, and innovation
- Support professional growth and skill development for creative talent
- Help recruit and retain top-tier creatives
Project & Client Management
- Help shape and elevate brand storytelling and activation strategies
- Act as the main point of contact for clients, building long-term trust and loyalty
- Collaborate with account teams to ensure creative excellence matches client needs
- Oversee project progress from concept to delivery, ensuring consistency and relevance
- Monitor trends and innovations to keep work fresh and impactful
Innovation & Trend Monitoring
- Stay ahead of emerging trends in brand content, digital activations, and consumer engagement
- Create concepts grounded in a deep understanding of evolving consumer behavior
- Experiment with new formats and disruptive ideas to strengthen campaign impact
- Maintain an ongoing watch on the evolution of the luxury, premium, and digital sectors
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Qualities & characteristics
- Minimum 10 years of agency experience
- Proven ability to create and guide teams through meaningful, coherent, and high-impact creative strategies
- A sense-driven approach that balances strategic relevance with creative elevation
- Strong skills in brand narrative and strategic planning, with the ability to articulate ideas, messages, and values
- Excellent interpersonal skills to foster collaboration both internally and with clients
- Solid expertise in shooting and 3D production for brand campaigns
Skills
- Ability to craft bold, original creative strategies
- Mastery of narrative development in both French and English
- Strong strategic mindset with the confidence to pitch and defend bold ideas
- Execution Excellence to turn creative vision into flawless delivery
- 360° Brand Expertise: Experience managing full-scale integrated campaigns
Leadership & Management
- Sharp communication and presentation skills
- Inspirational leadership with the ability to unify a team around a shared vision
- Efficient resource management and process optimization
- Strategic decision-making
- Capacity to handle multiple projects with consistent high standards
- Client relationship and negotiation fluency