Youmiam
Malherbe Paris accompanies a social and community player in the food sector: Youmiam.
Our topic: how to go from a functional application to a full-fledged brand. We work with the teams at all levels to think about the personality (tone, character, visual universe), its highlights and its social media / influence strategy.
A very competitive sector where differentiation and “daring” are key.
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SOCIAL MEDIA EXPERTISE
Creating an environment that is an immersive representation of the brand while increasing efficiency and profitability are some of the key considerations when designing a successful retail store.