The Limited Edition Minuty M 2025
Paris
2025
For several years, Medusa Malherbe has collaborated with Minuty to showcase the French Riviera through the eyes of an artist. This year, for the 8th edition, we teamed up with Minuty and artist Elliott Routledge to reinterpret the Minuty style, transforming the M bottle into a visual journey through his unique artistic language.
Elliott’s signature blue adorns this edition, capturing the energy of the Saint-Tropez Peninsula, where the Domaine was founded in 1936.
Between land, sea, and sky, the essence of the French Riviera comes to life — a Minuty masterpiece sculpted by nature’s beauty.
Scope of work: CONCEPT – STORYTELLING – ARTIST CURATOR – ARTIST RESIDENCY – PACKAGING – CREATIVE MONITORING – SOCIAL MEDIA
© Photos: Maxime Visticot
Show me more...
Discover our
Identity Expertise
Creating a brand identity is more than making pretty products or marketing services.
Just like your personal identity makes you uniquely you, a brand with heart and soul inspires, moves and empowers its target audience.