Hennessy – CNY 2025
To celebrate the Chinese New Year 2025 under the sign of the Snake, we have collaborated with the Hennessy team to create immersive retail experiences inspired by Hennessy’s “Reimagination” collection, enriched by the vibrant world of artist Shuting Qiu. Hennessy and the Malherbe Paris teams have designed an immersive retail concept to enhance this unique collection. The customer journey offers interactive and immersive moments, including a wishing tree adorned with paper flowers illustrated by Shunting Qiu, a tasting bar, and the Hennessy Hands space, dedicated to personalizing carafes with engravings.
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