Guerlain Tale of Wonders
Paris
2025
Medusa Malherbe and Guerlain created “Tale of Wonders,” a festive story where fragrance becomes a life-giving force, opening the gates to a dream-like paper world.
In the Atelier, a single drop inspires and blossoms into the Gardens of Lights, source of the House’s iconic creations. The perfume, like the sap of Guerlain’s heritage, guides us through an olfactory dream where each creation comes to life.
We designed and built this paper-crafted universe and its poetic creatures as a tribute to Guerlain’s craftsmanship. The story unfolds through a Hero Movie and four digital capsules, revealing holiday wonders. For the fifth year, we proudly celebrate Guerlain’s artistic heritage through storytelling and enchantment.
Guerlain – Tale of Wonders | Hero Movie
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