Cambridge Satchel
The Cambridge Satchel Co has become an iconic reference for English leather satchels, blending artisanal tradition with global popularity. Recently acquired, the brand is set to begin a new chapter by combining its rich heritage with a modern approach to refresh its image while celebrating its ancestral expertise. Our mission: The agency repositioned the brand by creating a new name, a tagline, and an artistic direction. This identity was then applied across various creative elements: monogram, tartan pattern, shopping bags, and color palette.
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Identity Expertise
Creating a brand identity is more than making pretty products or marketing services.
Just like your personal identity makes you uniquely you, a brand with heart and soul inspires, moves and empowers its target audience.