Malherbe Paris

We believe

#A.I
Thanks to artificial intelligence, our creatives have reversed their relationship with time: they now devote most of it to choosing and refining ideas, whereas until recently, they spent it executing them.

#Ecology
has to mutate from fantasy to reality.

#Luxury
Luxury is good for people and the planet because it relies on artisanal know-how, with little industrialization, fostering skilled talent and producing in limited quantities, thus making it more sustainable.

#The 21st century
The great challenge of the 21st century for creative professions is to integrate the cultural dimension in order to move beyond a purely transactional society toward a society of experience. By placing culture at the heart of its projects, the Agency supports the transition from a logic of consumption to a genuine lived experience.