Ruinart – La Samaritaine

Imaging the first store of the Maison Ruinart.

For the first time in its history, Maison Ruinart has set up a dedicated sales space in the heart of Paris. This installation pays tribute to the know-how of the oldest Champagne house. The emblematic bottles are placed on a block of limestone symbolizing the chalks of the Maison in Reims. They form a landscape evoking the vineyard, and bringing the consumer to the customization workshop.