Malherbe Design

New Cho, Saigon

Already 3 stores in the heart of Saigon that receive more than 1,000 customers a day.

The objective of this new chain, part of the Casino group, was to become the reference local supermarket in Vietnam. New Cho represents 600m² dedicated to traditional food to take away, fresh produce and everyday shopping. Mass retail in emerging countries will not require all the transition phases of the Western retail industry. The project has already embraced the modern and hygiene standards of European projects.