The impressive success of L’Occitane all over the world has led the brand to open increasingly larger stores. We designed a more ambitious, more generous project with a large variety of merchandising solutions inspired by craftsmen’s traditional furniture. A spectacular glass ceiling reproduces superlative natural light and an astonishing ball of Helichrysum welcomes customers and draws in passers-by. This flower is used in many of the brand’s products, strengthening its traditional roots. After the success of the flag-ship store in the Carrousel du Louvre, the concept’s international roll-out is under way.