The Hangzhou Wahaha Group is the leader in beverages in China. “Wa ha ha” means “the laughing child” in Chinese. Mr Zong, the charismatic owner, drew up a strategic development plan for the shopping mall business. For his first site, he asked Malherbe Design to help populate the stores. There was a two-fold focus: children’s brands and small European brands in the selective, luxury segment, unknown or little known in China. The agency then designed a visual identity that could be recognised by both Chinese and Westerners and an interior decoration concept with spectacular atriums and bright signage on the shaft surround.