Malherbe Design

U Roissy-en-Brie, France

For the U supermarket in Roissy, the agency commissioned an artist to make sculptures in wire to create genuinely original, inspired and creative signage totems. It’s a first for a mass retail food store. The result exceeded everyone’s expectations customers love it, U is proud of its store and the agency demonstrates once again that beauty sells well and that a competitively priced store does not have to be merely functional and unattractive.

All of the store’s signage and interior decoration was treated with this in mind, as was the organic shop-in-shop at the store’s entrance.