Malherbe Design

Sergent Major, China

The iconic French brand chose Malherbe for its first store in China. A new concept respecting the values of the brand whilst integrating particularities of the Chinese market: an ambitious challenge that the agency successfully overcame. Today launched in dozens of boutiques in Shanghai, the concept toys with and magnifies the brand’s attributes. Colourful, very bright and great fun, the stores and corners reflect the quality of a selective offer whilst remaining accessible and enjoyable.