Malherbe Design

Madura, Paris

MADURA inaugurated the first store with its new concept in the SO OUEST shopping mall in October 2012.

SIMPLIFIED CUSTOMER EXPERIENCE:

This French brand of home textiles moved its concept forward (founded 41 years ago) by designing a modern store with a feminine and warm atmosphere. Orientation is clear and the signage didactic to enhance the brand’s “ready to take home” expertise.

A STORE LIKE HOME:

The store was designed like a Parisian apartment: solid parquet flooring, noble wood finishes, grey-taupe colour palette. The store’s look and feel, the furniture design, the contrast created by the lighting…everything was designed to enhance the MADURA collections.

A RETAIL CONCEPT:

The concept is resolutely retail and very effective. The merchandising was completely overhauled: creation of a fun “cushion bar”, the combination of different products within a colour range, a presentation area for best-sellers at the store’s entrance. A screen with a brand new stop-motion video was installed in the window to draw people in and create traffic.

 

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