Malherbe Design

Leader Price

Today, every re-opening generates more than 20% growth in revenue and a third of the chain’s fleet of stores has embraced this new concept.
The discount segment of the Casino Group has over 800 stores in France and needed to modernise its identity and points of sale to reconnect with the growth of this highly competitive market. The primary idea was to illustrate that it is possible to modernise a discount chain and remain commercially proactive.