Malherbe Design

Hipercor Corte Ingles, Portugal

Hipercor is the superstore brand of the Corte Ingles group, leader in Spanish retail. In the midst of the economic crisis, the objective was to generate a new identity and atmosphere for the lowest cost possible per square metre. The agency concentrated on price and promotional offer display tools to strengthen performance using Hypercor’s brand colours. The concept was rolled out throughout the Hipercor network.

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