The famous culture store in France and Europe needed to dust off its merchandising concept. The agency initially worked on a prospective concept for the larger stores but was immediately commissioned to study very strategic developments: travel retail and local shops. The first travel retail boutique was in Charles de Gaulle airport and covered 100 square metres. It offered products selected specifically for people travelling and presented them in an extremely modern style with astonishingly flexible and simple merchandising. The result is bright, aerated yet with a dense product offering. Performances (sales/m², average basket) exceeded even the most optimistic expectations by so much that FNAC and its partner ALLIA launched the concept’s
roll-out throughout Europe.