NUNC EST BIBENDUM (NOW IS THE TIME TO DRINK). Subsidiary of the Michelin Group and a European leader on the tyre market, the Euromaster brand has enjoyed significant external growth over the last 10 years. The result is a very balanced network that Malherbe completely overhauled. Most of its competitors are oriented towards a multi-specialist positioning, so the brand wanted to reposition itself as a tyre specialist. The agency recommended using the universal signal which says “tyre” in every language, placing it on the roof of its workshops.
Customer reception areas were completely redesigned to create a pleasant experience in a high-tech yet soothing atmosphere, maximising comfort whilst they wait for their vehicles.