Malherbe Design

EROSKI gran hipermercado, Spain


A Spanish store unlike any other

After exceptional performances in local superstores thanks to the agency’s new concept (30% increase for fresh produce and 17% increase for the entire store), the 3rd mass retailer in Spain Eroksi entrusted the agency with the global overhaul of its superstore and supermarket formats. Similarly to the local superstore concept, we used interior decoration heavily inspired by the region (Spanish Basque country) designing a colourful and inviting atmosphere and creating indoor lighted signs to mark out the store’s different sections.