MEDIA-STORE The network of Champion supermarkets joined Carrefour Market in 2009. This marked Carrefour’s first major incursion into the urban landscape. The store concept was completely overhauled for the occasion. The market took primary position in-store with radically modern signage. The in-store on-message signage is spectacular, spotlighting both product and price.
EVERYDAY STORE The media-store concept is oriented around everyday shopping with a focus on essentials. The simplicity of the signage and the interior creates an efficient image, far more modern than that of hard-discount chains competing for the same urban catchment areas.