Malherbe Design

BILKA, Danemark

Bilka is a huge superstore chain in Denmark. It is an institution and a reference for all Danish consumers. We created an all-inclusive concept where we reworked the customer journey in depth as well as the signage, price image and brand commitments. We created a powerful, generous and colourful look and feel. After a year’s observation period to validate the new concept, Bilka decided to roll-out the concept to its entire network of stores.

MALHERBEbilkaDANEMARK805px

MALHERBEbilkaDANEMARK390px

MALHERBEbilkaDANEMARKgames390px

MALHERBEbilkaDANEMARKallee1220px

MALHERBEbilkaDANEMARKfruits1220px

MALHERBEbilkaDANEMARKfroid1220px