Louis Pion sells watches between €30 and €3,000 from every popular and selective brand as well as a chic collection and discount range under its own brand name. Malherbe designed a new global concept for Louis Pion with a more modern and more selective transformation of its visual identity. The new store concept capitalised on the brand’s historic attribute which is wall merchandising, a rather original approach for this industry. Liberated by the wall merchandising, the central area in the stores enabled product spotlighting in a few display cases and the installation of a huge Till / Workshop area to highlight the services provided. The combination of pale wood and black creates an elegant and modern appeal and the swivel lighting means all the store’s products can be enhanced.